Marketing has a new life in the digital age. Just like we have digitized gaming platforms like https://www.luxury138aman.com/, we also have all forms of digitized channels for sports marketing. Marketing needs and forms keep changing from time to time, and it is important for the marketers to keep track of the latest developments. Below are 5 best marketing trends of this year.
- AI
In case of sports marketing, AI or artificial intelligence can be put to good use via chatbots. Personalized chatbots can be used as an interactive medium on team websites. It can then talk to all those visiting the site and help engage the audience. They can also be used to collect certain common data from those visiting the site.
- Wearables
Wearables have always been popular, particularly in sports. As a result, wearables have been hugely marketed by agencies as a part of sports marketing. The sales of wearables across the world are expected to exceed 95 billion US dollars in 2021, according to a market study.
- VR, AR and MR
A lot of work is continuously ongoing in fields of Virtual Reality (VR), augmented Reality (AR) and Mixed reality (MR). These are now being extensively used in sports marketing. For example, with the help of AR, one can now try on wearables like shoes on the merchant site, before placing an order for it.
- Sustainable sports goods
With the rise in environmental awareness these days, consumers are often looking out for sustainable goods. A sports-themed jacket made from recycled plastic will find a place in several consumers’ hearts, and even in their wardrobes.
- Women in sports
While sports have so long been a male-dominated sector, a shift in focus towards female sports personalities is on the rise at present. Women-oriented campaigns are the latest trends in sports marketing this year.