Are You A Recognized Expert and a Trustworthy Online Source of Information?

You might have designed and manufactured a product people want or need. You might own the company that produces and markets the product. Yet, when consumers are researching your product, are you a recognized expert and a trustworthy online source of information in their minds even after getting cheap Instagram views? The answer might depend on how much people know about you on the platforms they use for product/service research.

According to the Cone Online Influence Tracker Survey (June 27 – 29, 2011), there are some facts you should consider when providing information about your products and services.

  • 89% of consumers believe internet channels are trustworthy sources of information and will use these channels to verify recommendations from friends and family
  • 87% say that a favorable review will confirm their decision to purchase
  • 80% say they have reversed a decision to buy based on negative reviews online.

Consider who qualifies as a product/service expert and a trustworthy online source:

  • 69% said someone who has used the product or service before
  • 60% said someone who has topic/subject credibility or expertise
  • 20% said someone who is often quoted by other experts
  • 11% said someone who has the same online friends, followers or interests as the individual
  • 11% said someone who is present on several media channels
  • 8% said someone who has a lot of social media followers

What Are They Saying About You?

For many small businesses, these statistics are somewhat unnerving. For others, the data provides some helpful guidance about where to focus some of your marketing efforts. A good place to start might be to find out what people are saying about your business or your products/services. Second, think carefully about how you describe and market your company.

  • What are people saying on the review sites (Angie’s list, opinion, RateItAll). Do the reviews fairly and accurately represent the experiences of your customers? Are there satisfied customers who would post truthful positive reviews?
  • What are people saying on social platforms? Are there issues you can address? Is the social media platform a reasonable place to answer questions or address issues?
  • What are people writing in the media (newspapers, TV, Radio, magazines, and their online counterparts)? Are you influencing these reviews, or are unhappy customers setting the tone?

Not all conversations about your business, your products, or your brand are equally advantageous. If you are not participating in the conversations and telling your story, you might be allowing your competitors, detractors, or a single unhappy customer to control your company’s public image.

What you can do

First, assess your/your company’s online profile. Viewed through the lens of social media presence, do you qualify as a recognized expert? Have you demonstrated trustworthiness? If your social media presence does not demonstrate expertise and credibility, you need an action plan to showcase your knowledge and expertise.

Second, find out what people are saying about your company and your products/services on the leading review sites. Create a process for asking satisfied customers to post their reviews on these sites. (Remember: you cannot pay them to do so.)

Third, locate and assess social media conversations relevant to your business, your products/services, and your industry. Start engaging in the conversations. Listen to the customer and prospective customer needs, satisfactions, and dissatisfactions with existing products, and emerging opportunities you can fulfill.

In everything, you do online, restrain yourself from selling. Remember: people want to buy, but they don’t want to be sold – especially in social media.

Hire Professionals For Facebook

If you own a business then there are a number of reasons why you need to use Facebook Pages Manager as often as possible. While a lot of businesses are focused on creating a strong website and spending a lot of money on SEO the often forget to create social media pages for their business. If you believe that social media was only for personal purposes then you need to think again.

These days more and more businesses are creating a strong social media presence because it not only helps people to become aware about the services that you have to offer but it also helps you to in creating a strong online presence and making people aware about the name of your business. This in turn helps you to create a brand name for your business and each time someone is looking for solutions that you have to offer they might turn up on your business page only because they have seen it on Facebook so many times.

When you have a business page on Facebook you can start social media promotion marketing and it is one of the most beneficial ways to get more visitors and customers to your website. As compared to any other method of marketing online social media marketing is the most affordable and also the most efficient. It helps to attract the right kind of customers to your business and this not only helps in increasing sales but it also puts in a lot of value for SEO.

Since you can filter the kind of audience that visits your website on social media platforms this makes it easy for you to get in touch with people who are actually looking for services that you have to offer. This means any person who visits your website is a potential customer and they might stay on your website for a longer time than just a random visitor.